ATEN UN-201 User Manual

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Summary of Contents

Page 1 - Mar. 18,2004

Institutional Investors ConferenceMar. 18,2004

Page 2

Sales and Financial ReportSales and Financial ReportJapanEuropeOthersUSA41%22%20%17%Sales Breakdown by Region

Page 3 - Who is Aten?

Sales and Financial ReportSales and Financial Report57%22%21%KVM SWITCHESUSB SERIESOthersSales Breakdown by Product Category

Page 4 - Sales & Financial Report

Major Product CategoriesMajor Product CategoriesMajor Product Categories

Page 5

Major ProductsMajor ProductsKVM (Keyboard, Video, Mouse switch)One Keyboard+Video monitor+Mouse to control 2+ computersSOHO KVM SwitchServer 1Keyboard

Page 6

SOHO KVM (Desktop)Control 2~4 serversEnterprise KVM (Rack-mount)Control 4-16 serversProfessional KVM (Matrix)Control 100+ serversMulti-user, multi-pla

Page 7

SOHO KVM (Desktop)PS2 type keyboard & mouse– CS62A,CS64A,CS82A,CS84AUSB type keyboard & mouse– CS62U,CS522,CS521PS2+USB combo type keyboard &a

Page 8

Enterprise KVM (Rack-mount) Control 4-16 serversAten Aten Enterprise Enterprise KVM KVM SwitchesSwitchesKeyboard, Mouse & VideoPC 1 PC 2PC 3PC 4

Page 9

Professional KVM (Matrix)Control 100+ serversMulti-user, multi-platform Manage up to 4,096 computers8 servers8 servers8 servers8 serversmoremoreCS-913

Page 10 - Sales and Financial Report

KVM over IPRemote control KVM by internet and intranetSerial over IP Remote control serial devices by internet and intranetPower over IPRemote power o

Page 11

KVM over IPGrowth rate in the next 5 years: 31% (VDC survey report)– Total market amount in 2004: US$142MChinaserver roomEuropeserver roomRemote contr

Page 12 - Major Product Categories

AgendaAgendaWelcome & Introduction Welcome & Introduction Sales & Financial ReportSales & Financial ReportMajor Product Categories Maj

Page 13 - KVM Switch

Serial over IPRemote control serial devices by internet and intranetKS01088 port Serial over IPMajor ProductsMajor Products2. IP-based connectivity

Page 14 - Major Products

Power over IPRemote power on/off varied devices located at server roomPower on/offCP01088 port Power over IPRemot userMajor ProductsMajor Products2. I

Page 15

KVM over wireless IEEE802.11Major ProductsMajor Products3. Wireless connectivity

Page 16 - Control 4-16 servers

USB 2.0/1.1 Hub and convertersMajor ProductsMajor ProductsUH-2754 port USB2.0 HubUE-250USB 2.0 ExtenderPC-220USB2.0+1394 Combo CardbusUC-232AUSB2.0 to

Page 17 - Multi-user, multi-platform

Marketing StrategyMarketing StrategyMarketing Strategy

Page 18

65% of sales amount65% of sales amountAmount GR +47% in revenue (JanAmount GR +47% in revenue (Jan--Feb 2004 Vs 2003)Feb 2004 Vs 2003)Branding Strateg

Page 19

Top Tier CustomersTop Tier Customers

Page 20

Marketing SegmentationMarketing SegmentationHigh endMiddle endLow end4 Port8 Port16 PortMatrix IPconnect2 Port4 Port

Page 21

Marketing Strategic ReachMarketing Strategic Reach3 R&D SitesTaipei,Canada,China4 Distribution LocationsUSA, Belgium, Tokyo, Mexico2 Manufacturing

Page 22

Marketing PotentialMarketing PotentialMorgan Keegan Report 2002/01KVM CAGR by amount: +25.1% from 2002 to 2005 VDC Report 2003/09KVM CAGR by amount:

Page 23

Who is Aten?Who is Aten?Market leader in middle-end market of KVM Full range product category in connectivity– KVM, USB, Industrial Control, wireless

Page 24 - Marketing Strategy

R&D ReportR&D Report

Page 25

R&D ReportR&D ReportCore TechnologiesCore TechnologiesKVM ASIC technology both in PS2 and USBKVM ASIC technology both in PS2 and USBMatrix tec

Page 26 - Top Tier Customers

New Products since Q4 2003 to 2004Real USB KVMMass PS2 servers changed to USB type in 2004-2006Aten provides one stop shopping products of dual interf

Page 27 - Marketing Segmentation

Real USB KVM Switches •ConsumerCS-62UConsumerCS-62UDesktopCS-1732/CS-1734DesktopCS-1732/CS-1734Rack-mountCS-1754/CS-1758Rack-mountCS-1754/CS-1758Cost

Page 28 - Marketing Strategic Reach

KVM over IP (Available)Remote control KVM through internet/intranetSmallest size in the world present Market potential : NT$30M (2004)CAGR: +33% per

Page 29 - Morgan Keegan Report 2002/01

Matrix KVM (Available)Multi-user multi-platform (PS2/USB/SUN servers)Cat5 connection to servers and consoles– KM0432 : 4 user X 32 servers, control u

Page 30 - R&D Report

ThenNowThe before and after using KM0432

Page 31 - Core Technologies

4 port KVM with cables built-inCS64A PS2 type (Available)CS64U USB type (Q2 2004)DVI KVMCS1762 2 port (Q3 2004)CS1764 4 port (Q3 2004)Wireless

Page 32 - Real USB KVM

IP-based KVM & Industrial Control ProductsCAGR 33% forecast by VDCIP-based KVM KN9116 (Q2 2004)16 port KVM over IPIP-based Serial console KS010

Page 33 - Real USB KVM Switches

Enforcing Matrix KVM & KVM over IP marketing in Enforcing Matrix KVM & KVM over IP marketing in highhigh––end market.end market.Upgrade PS2 KV

Page 34 - KVM over IP (Available)

Sales & Financial ReportSales & Financial Report

Page 35 - Matrix KVM (Available)

Product AwardsProduct AwardsProduct Awards

Page 36

Featured article in Japan about CSCS--17321732Aten is quoted as the best quality USB KVM between 15 similar products.Around half of these 15 products

Page 37 - UE1000 (Q2 2004)

Featured article in many magazinesin different countries -CSCS--17321732CzechGermanyRussiaSpainProduct AwardsProduct Awards

Page 38 - 16 port KVM over IP

Editor ChoiceEditor ChoicePC World, SpainPC World, Spain PC PRO, SpainPC PRO, Spain PC Actual, SpainPC Actual, Spain Computer DIY, TaiwanComputer DIY,

Page 39 - 2004 Objectives

Featured article in many magazinesin different countries -CNCN--60006000Product AwardsProduct Awards

Page 40 - Product Awards

Editor ChoiceEditor ChoicePC Magazine, TaiwanComputer DIY, TaiwanComputer DIY, TaiwanCS-62AUH-275VS-881

Page 41

Editor ChoiceEditor ChoiceGHD125C30Computer DIY, TaiwanGHE125UPC 2000, Taiwan筆記本三件客PC 2000,TaiwanGCS62Computer DIY, Taiwan

Page 42

Company ProfileCompany ProfileIncorporation : Founded in 1979IPO: Listed in Taiwan Stock Exchange on October 30, 2003 (Ticker 6277)Capital : NT$ 731,1

Page 43 - Editor Choice

MilestonesMilestones1979 Company Founded80’s Family Automation, Printer Switches, Industrial PC, Switching Power Supply, Motherboards… etc.90’s Fla

Page 44

Q & AThank You!Thank You!

Page 45

Sales and Financial ReportSales and Financial ReportForecasted Net Sales growth rate is above 22%Income Statement2004 (F) vs 2003 (A)2003(A) 2004(F)

Page 46

Sales and Financial ReportSales and Financial Report Q1 Q2 Q3 Q4 Total Amount:NT$1000 % % % % Net Sales 430,300 100467,995100 481,01

Page 47 - Company Profile

Sales and Financial ReportSales and Financial Report Q1 Q2 Q3 Q4 Total Amount:NT$1000 % % % % % Net Sales 495,635 100 578,433100 594,

Page 48 - Milestones

Sales and Financial ReportSales and Financial Report 2004 Jan.~Feb. Amount:NT$1000 % 2004 Jan.~Feb(F) Ach.Rate (%) 2003 Jan.~Feb GR(%) Net Sales

Page 49 - Q & A

Sales and Financial ReportSales and Financial Report Amount:NT:$thousand (except EPS&Dividends:NT$) Item 1999 2000 2001 2002 2003 2004(F) N

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